OFFICIAL RULES

NO PURCHASE NECESSARY.INTERNET ACCESS AND A VALID E-MAIL ADDRESS ARE REQUIRED TO ENTER.

Eligibility: The Promotion is open only to legal residents of the 50 United States and the District of Columbia that are 18 years of age or older, except employees, officers and directors of The J.M. Smucker Company (“Sponsor”), its subsidiaries, affiliated companies, sales representatives, advertising, sales, promotion and judging agencies, webmasters/suppliers, and their respective immediate family members (spouse, parents, siblings, children) or household members (whether or not related). By entering you agree to these Official Rules. The Promotion is void outside the 50 United States and where prohibited.

To Enter: Between September 7, 2011, 12:00 p.m. noon Eastern Time (“ET”), and November 17, 2011, 11:59 a.m. ET (“Promotion Period”) access the website at www.snacknwaffles.com, click on the Promotion banner or link to access the Promotion page, and then follow the directions to complete the online entry form, select your favorite morning routine personality from the choices provided, and submit your entry. Limit one entry per person or e-mail address for the entire Promotion Period. No robotic, programmed, script, macro or other automated entries (collectively “automated entries”). Automated entries, or, multiple entries by the same person/e-mail address, or entries that have been tampered with will result in disqualification of all such entries. All entry information submitted becomes the property of Sponsor and will not be returned.

Prize Details/Odds: One Grand Prize: an “on the run” morning routine makeover in the form of a check for $5,000, and a one hour, one-on-one consultation via telephone with Hannah Keeley who will advise on winner’s morning routine makeover. The time and date of the telephone consultation are at Sponsor’s sole discretion. No prize substitutions permitted, except by Sponsor, who may substitute a prize of equal or greater value. Prize is non-transferable. If a winner cannot accept the prize as stated, the prize will be forfeited and awarded to an alternate winner if circumstances permit. Odds of winning depend on the number of eligible entries received.

Drawing: Winners will be selected via random drawing on or about December 13, 2011 from all eligible entries and be notified via mail. The drawing and awarding of each prize will be conducted by an independent judging agency, whose decisions are final and binding in all matters relating to the Promotion. If the Grand Prize winner is a minor in his/her jurisdiction of residence, the prize may be awarded in the name of, or to, winner’s parent/legal guardian who must execute all documents and agree to all obligations and undertakings of winner, both on behalf of himself/herself and winner, or prize may be forfeited and awarded to an alternate winner. If due to any technical, production or other error, more prizes are claimed or awarded than are described in these Official Rules at any prize level, the number of prizes identified in these Official Rules will be awarded in a random drawing from all such prize claims received. No more than the number of prizes stated in these Official Rules will be awarded.

General Conditions: By entering, entrants agree (a) that Sponsor and its affiliates, subsidiaries, advertising and promotion agencies, and all of their officers, directors, employees, representatives and agents, are indemnified, released and will be held harmless by entrants from any and all liability, for any damages, injuries or losses of any kind to person(s), including death, or property, arising directly or indirectly from the acceptance, possession, misuse or use of a prize or his/her participation in the Promotion or any Promotion-related activity; and (b) each winner grants (and agrees to confirm such grant in writing promptly upon request) to Sponsor and those acting under Sponsor’s authority the right to the use of his/her name, photograph, likeness, voice, image, statements and biographical information at any time or times for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide and on the World Wide Web, without review, notification, approval or additional compensation, unless prohibited by law. The Grand Prize Winner (or parent or legal guardian if winner is a minor) will be required to complete, sign and return an Affidavit of Eligibility and Liability Release and, where lawful, Publicity Release within seven days of receipt of notification. If documents are not returned in a timely manner, or if any prize notification or prize is returned as non-deliverable, or if a winner is found to be ineligible or otherwise not in compliance with these Official Rules, the prize will be forfeited and an alternate winner selected if circumstances permit. All taxes on the prize, if any, are solely the responsibility of the winner. All federal, state, and local laws and regulations apply. By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, will be governed by, and construed in accordance with, the laws of the State of Ohio, without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts in Cleveland, OH. The information you disclose when you register for the Promotion will be subject to the Privacy Policy set forth on the above website.

Limitations of Liability: In the event of a dispute regarding the identity of an entrant, such entry will be deemed to be made by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized account holder” is deemed as the natural person who is assigned to an e-mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Neither Sponsor nor its agencies are responsible for lost, late, stolen, illegible, misdirected, or non-delivered entries, or e-mail; or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website or other connections availability, accessibility or traffic congestion, or miscommunications, or failed computer, network, telephone, satellite, or cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, or computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information, whether caused by website users, or by any equipment or programming associated with or utilized in the Promotion and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds may be tampering with the entry process or operation of the Promotion or website, may be acting in violation of the terms of the website or these Official Rules or may be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Neither Sponsor nor its agencies are responsible for injury or damage to entrant’s or any other person’s computer related to or resulting from participating in the Promotion or downloading or copying materials from or use of website. If, for any reason, the Promotion is not capable of running as planned by reason of infection by computer virus, worms, bugs, tampering, hacking, unauthorized intervention, fraud, technical failures or any other causes which, in sole opinion of the Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Promotion, and determine winners from entries received prior to action taken. Any attempt to deliberately damage any website or undermine the legitimate operation of the Promotion is unlawful and subject to legal action by Sponsor or its agents.

IN NO EVENT WILL SPONSOR, ITS AFFILIATES, SUBSIDIARIES OR RELATED COMPANIES, THEIR ADVERTISING OR PROMOTION AGENCIES OR THEIR OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES OR AGENTS BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF THIS PROMOTION, INCLUDING ENTRANTS ACCESS TO AND USE OF THE PROMOTION INTERNET SITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITE. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THIS SITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

Winners List: For the name of Grand Prize winner, available after December 13, 2011, go to snacknwaffles.com and follow the links or send a self addressed, business size envelope with proper postage affixed by January 31, 2012 to: Smucker’s® Snack’n Waffles™ On The Run Promotion Winners List, 6240 Oakton Street, Morton Grove, IL 60053.

Sponsor: The J.M. Smucker Company, 1 Strawberry Lane, Orrville, OH 44667